Commercial Growth & Strategy for FMCG Brands
Taking Your Business To
The Next Level
We partner with consumer FMCG brands to launch, scale and optimise performance across retail and consumer channels through market insight, strategic execution & delivering commercial excellence enhanced by modern capability & network.
WELCOME
Welcome to Consumer Edge Partners, your commercial growth partner for the FMCG world. We work alongside brand leaders & start-ups to launch, scale, and perform with sharper strategy, stronger retail execution with modern capability & tools to solve complex commercial challenges.
Our mission is simple, to give brands the edge to grow faster and perform stronger in an ever-changing marketplace. So, whether you’re entering the UK market or scaling your next retail listing, we help you build the edge that sets you apart.
Services
At Consumer Edge Partners we help FMCG brands accelerate commercial performance.
From market entry to scaled brands our services combine deep retail expertise, hands-on account experience, and modern tools to deliver real growth. So, if you are launching into new retail channels, strengthening key account performance, or preparing for investment, our role is to turn strategy into measurable commercial outcomes & drive results.
Our services cover the full commercial lifecycle from launch to leadership.
We design and execute market entry strategies, drive retail performance through fractional account management and promotional optimisation, and support scaling brands with investor-grade growth and value creation plans.
Our Services
1
Market Entry & Brand Launch
From defining your positioning to building buyer ready strategies, we design and execute the right market entry plan to secure listings and long-term growth.
This pillar ensures a successful and strategically sound entry into new retail environments.
Services Include:
-
UK & European entry strategy
-
Customer positioning and commercial pitch development
-
Pricing and channel architecture
-
Route-to-market and launch roadmap
-
2
Commercial Growth & Account Strategy
Our commercial leadership and retail strategy support & help brands to form stronger relationships, build commercial plans and unlock margin efficiency to deliver growth.
With deep real world experience, in- depth knowledge & the network this is a core pillar of our service.
We play a pivotal role in the
commercial leadership to map out the longer term growth strategy and define each step from a total business all the way through to a channel & customer view.
3
Commercial Management & Negotiations
We take ownership of the full commercial management process ensuring every proposal, and plan delivers value and strengthens long-term retailer partnerships.
Combining experience, relationships, data-driven insight, we manage commercial negotiations and account processes end to end. From preparing trade terms, JBPs to handling price increases or contract renewals, enhanced by best in class processes behind investment analysis & forecasting to ensure every decision protects margin, builds credibility, and drives sustainable growth.
4
Brand Scaling & Investment Readiness
We work with a wide variety of start-ups, PE-backed companies and established brands preparing for their next phase of expansion. We help develop growth strategies and investor-grade commercial plans that clearly demonstrate value creation, operational readiness and market scalability. This includes identifying the critical levers for sustainable growth, building robust financial and commercial narratives, and ensuring the brand is positioned to meet the expectations of stakeholders.